Dunhill had a clear vision on a project and provided N-iX team with all the necessary information.
We divided a New York city into four regions with several places in each. Using Maya, our 3D artists modeled each building in the low-poly style to imitate paper.
Using Unity N-iX team implemented “unwrapping” animation to the application. When a user focuses a camera of a mobile device on the cigarette pack, it unwraps like a gift, forming a canvas for a digital city to rise from.
To make the AR experience more interactive, our team placed interactive crush-capsules in each region, which reveal interesting facts about NYC.
Additionally, our team created a simple and consistent interface for Dunhill advertising AR application.