The quick technology advance dictates new standards and offers unique opportunities for product promotion. To drive additional attention to their new product the world-known cigarette brand, Dunhill partnered with N-iX Game & VR Studio to create an advertisement AR application for mobile devices.

London, England
Advertising
May 2016 – August 2016
Maya, Unity, Vuforia
Modeling, VR, UI/UX Development
Features
Distinctive low-poly city design
Interactive map of New York
UI/UX Production
1
Objectives

To drive attention to their new product, Dunhill wanted to create an AR application that would transform a cigarette pack into a digital map of New York City, whenever a user would hover a mobile device over the pack. The map should provide a user with a bird-eye view of the city and contain places of interest and interactive objects, that include information on the product and interesting facts about the city itself.

N-iX Game & VR Studio had a great deal of experience in AR application production which made us a reliable partner for this project.

2
Workflow

Dunhill had a clear vision on a project and provided N-iX team with all the necessary information.

We divided a New York city into four regions with several places in each. Using Maya, our 3D artists modeled each building in the low-poly style to imitate paper.

Using Unity N-iX team implemented “unwrapping” animation to the application. When a user focuses a camera of a mobile device on the cigarette pack, it unwraps like a gift, forming a canvas for a digital city to rise from.

To make the AR experience more interactive, our team placed interactive crush-capsules in each region, which reveal interesting facts about NYC.

Additionally, our team created a simple and consistent interface for Dunhill advertising AR application.

Value-delivered-dubhill
Value Delivere

N-iX Game & VR Studio modeled, animated and implemented the digital map of New York City into an augmented reality environment. Our team managed to satisfy the Client’s need for this project by delivering a high-quality advertisement AR application.

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